| There
are Five main services offered:
1.
Search Engine
Optimisation. Basically
you want to sell more goods or services
by driving more traffic to your site,
but so does everyone else and so the art
is knowing how the systems work, mainly
Google but also, Yahoo, MSN, SearchtheWeb
etc. It could be the difference between
major business success and economic meltdown
this year. It's not going to come ghoping
across the lawn anymore, you have to go
and find it. Isn't it time you got some
good help on your side?
2.
Website Design. Essentially
you can have any style and composition
of website design you have ever seen or
have set your heart on. This might include
as simple as a simple blog, through basic
shopping baskets, to multi-million pound
turnover SQL database lead dedicated servers
etc. Along the way you might prefer to
go ultra-modern, ultra chic, period style,
even using Dali style floppy clocks for
that. We can do "flash" programming,
video streaming, and music driven. In
summary, if you can dream it we can do
it.
3. Computer Support.
The bread and butter of our work is computer
support coverage. This is software support,
so we can't help if you've just dropped
it in the bath, or kicked it downstairs.
However, if it's an installation problem,
Microsoft O/S domestic - commercial or
industrial computer this is where you
can get it back working again, networks,
printers, routers, wireless, IPAQ's, Broadband,
software conflicts, updates, viruses,
firewall, conflicts, crashes etc you got
it we do it.
4,
Photography. Often there
is a requirement for photography of either
product, places or people when producing
your website, literature, signs etc. We
pride ourselves as much on the art direction
as well as quality of the photography
we produce. Experience includes many years
producing sophisticated famous shots for
clients like Farr Pilot House Yachts,
including many on location around the
world and which were used in International
sailing press; through to simple fast
and economic shots for The Wheatsheaf
Inn for whom we took photos of 200 different
bottles of wine for a menu in 2 hours.
For
the portfolio click here
5.
Web Marketing -As distinct from
SEO. Having a website that's aesthetic
is great, having a website that combines
this with ease of functionality and high
volume traffic is much better. Add in
that it sells loads and you're laughing.
You do need to learn how they work. Employing
a techie is handy, but read the books
too; you need to know what they are talking
about so no one "pulls the wool",
build your knowledge, and don't be afraid
to get your hands dirty. Don't be afraid
to learn the jargon. A basic rule to websites
that sell lots of product is 3-clicks.
That's the average number a consumer is
willing to make to get to what they want
to buy. If it doesn't, they don't buy.
Does yours?
Article
Author: David Swift CEO Oimush.com
Most companies will achieve at least
40% of their turnover through the
internet, many a lot more. I was
recently told of a case where a
client hadn't even developed a site
at all because he'd been told it
wasn't certain he would get his
"search-engine" ranking
high enough to be worthwhile!
How do search engines find you?
Most websites have things in them
called "meta-tags", which
are keywords that search engines
read or "spider" through
to rank you. To check your meta-tags:
i. Open your website
ii. Click on "view"
at the top
iii. Click "source".
iv. Scroll to the very top
of the page
vi. Look down the left hand
edge coming down until you see META
"NAME", "DESCRIPTION"
and "KEYWORDS". (You can
change them if you have Dreamweaver
MX and ftp access).
If they're not there its highly
likely you will never come up on
the ranking system. Get a copy of
your website in-house if you haven't
already, and get these changed so
they work! Test your site's submission
friendly status by visiting Meta-tags.
This is free and is ammunition to
bash your techie with if yours is
wrong.
What does "Meta Tags"
do?
These are the words used to sort
you by the search engines. While
an established website often also
includes the content too, these
are the primary movers and shakers.
If you use the most commonly used
words you can increase your response
level even higher. Check out what
would be best for you here Wordtracker.
You should consider using the acclaimed
software http://www.webposition.com/
which offers free trial software
for you to use.
Regularly submit to improve search
engine ranking! You then need to
submit your website regularly to
each search engine (Google, MSN,
Yahoo etc) to keep it fresh and
on top. A free multiple submission
engine can be found at Add
me or Submit
Express or Whatuseek.
Alternatively below are the direct
links to the submission pages of
the top sites. NB "All
the Web" requires a subscription.
Only through regular (once a month)
submissions to the search engines
will you achieve successful hits
from them.
Google
uses http://www.google.com/addurl.html
Yahoo
uses http://submit.search.yahoo.com/free/request
AlltheWeb,
uses https://sitematch.overture.com/Overture/SiteMatch?realm=enrollRealm&event=enrollEnterUrls.jsp&o=
MSN
uses http://submitit.bcentral.com/msnsubmit.htm
Altavista
uses http://addurl.altavista.com/
Supercrawler
uses http://www.supercrawler.com/submit.html
Please
let me know if you think anyone
is missing. EMail
Me!
Beware there are people out there
who charge for submissions, whose
efforts range from over zealous
and the consequent banning of
your site from that engine, to
no action whatsoever except spending
your money. So choose a reputable
firm or better still one recommended
to you.
HOT NEWS: Google now offer
a means to assist your web ranking
called Google sitemaps (Beta)
here
your need to add one to
your site, and a good generator
is available here
this will ensure your site gets
spidered regularly and helps explain
all the detail to improve your
lot.
How
do I get more traffic to my site?
To see how many hits your site
is getting I recommend you install
the Alexa toolbar. This can be
downloaded at Alexa
Whoever is your ISP (Website host)
usually has a control panel with
all the hits you are receiving
captured, commonly in raw data.
Simply navigate to their site
enter your Username and Password,
which will have been provided
to you, and you can print them
off. Or you can buy a variety
of analysing tools should you
wish. Try here.
People don't just use the search
engines, they often try entering
the URL's of what they are looking
for directly into the address
bar at the top of the page. It
is also useful therefore to buy
generic names for your industry,
and even some of your suppliers
brand titles etc. Being careful
not to fall foul of cyber-squatting
or indeed your suppliers! However
if you sell prestigious cars and
happen to have "www.astonmartin.co.uk"
you're likely to get tremendously
more hits. To research what's
available go to www,register.com
or www.domainbuster.com
A
little wrinkle of advice; no one
said you can't use a little subterfuge
with your web-promotion too. Enter
it for as many awards as you can,
as it'll be sure to then appear
on other sites databases. I suggest
sites like http://www.favouritewebsiteawards.com
And what's to stop you saving
a database of people who think
your site is good enough to enter
for an award too? there's a definite
buying signal if I ever saw one.
Finally what's to stop you giving
awards out yourself, a great way
of developing customer loyalty
and reason for coming back to
the site?
A
few words of Caution!
Many people like to use programs
such as Flash or put music and
other similar pretties on their
site. While they look and sound
good they take ages to download
(few people have ADSL Broadband
or even ISDN yet), so long downloads
puts people off. You also can't
put meta names, keywords and descriptions
to search engines on those pages,
so bang goes your ranking. Far
better to concentrate on selling
more product than worry about
aesthetics.
Where
you host you site can cause problems
too. Quality of service and friendly
efficient response to problems
and queries can vary enormously
between hosts. I am happy to recommend
www.hostinguk.com
who are a pleasure to do business
with.
It is widely accepted that by
far the majority of internet users
in the UK use IE (Windows Internet
Explorer), although the range
from IE3.1 through to IE7 still
amazes and frustrates web-designers.
Netscape is however also used
by a fair percentage of the world,
and what sites appear like on
both should be checked before
you let your site go live, remember
there is a cost implication for
developing a site to be able to
service both.
Danger Warning! Get rid
of proprietary web-surf ware including
AOL, Tiscali, Wannadoo etc
from your computer! These deliver
intrusive, prohibitive and parochial
controls over your use of the
internet. To earn their "pound
of flesh" they prevent you
from installing / downloading
certain functions and controls,
and always want to dictate control
of what you see and what gets
sent to you. They sell advertising
space - that's how they earn their
money!
The first thing to do is use someone
else, BT
or search on Google,
cancel your subscription and send
them a recorded letter confirming
your cancellation date as they
usually require 1 months notice.
They will continue helping themselves
to your money by direct debit
if you don't! Then delete absolutely
anything with any of them from
your computer and block it with
your firewall. It is that bad!
Finally, there are many pieces
of software out which you can
use on your site which are available
either free or relatively cheaply,
such items as shopping baskets,
and payment gateways. I can also
help choose the right merchant
account for you. For the more
technically informed. I am proficient
in HTML, Javascript, Coldfusion,
SQL and ASP. Here are a few sample
sites to look at which I have
helped recently.
I hope this information has helped
or at least reassured you that
what you are doing is right.
(Oh,
and one final thing, for those
of you kind enough to thank me
for this information -given freely,
this is just the tip of the iceberg
and if you want it done professionally,
you can always employ me! - after
all thats the points of the website)
If you are familiar with SEO
tools then the following is a
recommended purchase.
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